How to write a book: Step four – understanding the parts of a book

How to write a book: Step four – understanding the parts of a book

Many people are confused about the parts that they need to have in their book. There’s also some uncertainty about what the different parts actually are. I was a bit perplexed when I wrote my first book as well, so I decided to break it done and make it simple for all your authors out there.

Listen to Lauri’s March 2014 podcast on understanding the parts of a book

 

Fantasy book

 

Book Title – Great titles sell books! Give it the time, energy and care that it needs to create a show stopper.

Primary Selling Point – The subtitle and the reason why someone would want to buy your book. It’s “the what’s in it for them”.

Book Category or Categories – Choose specific categories that accurately describe the subject matter of your book.

Manuscript submitted, double-spaced and paginated – Remember the spacing and the page numbers.

All illustrations, table, charts and/or graphs – It’s important to include them.

A reference list of all materials referred to in the text – For books that are resources, guides and manuals.

All written permissions to reprint or adapt copyrighted material – Protect yourself and get all approval in written. Maybe check with a lawyer to see if some financial transfer is necessary.

Foreword – Written by someone other than the author.

Preface – A preliminary statement written by the author.

Introduction – This is a half to one-page about the content of the book. Include a hook, the benefit to them, info on why you wrote the book, a sample of your chapter format and a motivation to keep reading.

Tale of Contents – Organize, submit and make sure it is accurate, when you get the proof.

Dedication – Who are those people who sacrificed time with you, picked up the slack at home or work and generally made your book possible. This is your opportunity to tell them that you appreciate they’re support.

Acknowledgement – Your editor, your publisher, your friends who said you had it in you write a book. Those people that wouldn’t give up on you, refused to believe that you didn’t have it in you and the ones who pushed you to the finish line. Thank them in this section.

Appendix – Supplemental information that will help the reader.

Index – A list of words, phrases, concepts, names of people, places or events that are included and where they can be found in the book.

Copy for back cover– A description of the book.

Author’s photo – Depending on the subject matter, the photo should represent the author’s relationship to the book subject or theme itself. This could range from a casual headshot to a shot dressed with professional gear, like a cookbook with a chef in a cook’s jacket.

About the author section – A bit about you as it relates to you being the author, written in third person.

Selling price – Compare others and make your decision.

Have you read:

Stay tuned for Step Five – What You Need to Know About Traditional or Self Publishing.

 

About the author
Speaker, author, TV host of Focus Forward, Lauri Flaquer has extensive entrepreneurial and media experience. As founder of Saltar Solutions, she guides her clientele of international business owners to excel as entrepreneurs. Formally in TV production at NBC, CNBC and Bloomberg LP, Lauri produces/ hosts Focus Forward, a show dedicated to helping entrepreneurs soar! Lauri has been the publicist and marketing director for several best-selling book campaigns. To learn more about marketing contact Lauri or Tweet her, @SaltarSolutions.

 

Are you in the process of writing a book, or have you just finished one? We’d love it if you left a comment below, or found us on Facebook or Twitter. And if you think others would find this series useful, go ahead and share :-)

Want to write a book? Here’s how to market it. Step three – Starting the book marketing process

Book marketing strategy

Listen to Lauri’s March 2014 podcast on the book marketing process

There are any numbers of ways for authors to write, market and promote their books. The right way is whatever works for them. It’s a very individual choice. This article is to help people write books that achieve the author’s personal and professional goals.

Marketing is the key to success. A great book without good marketing has very little chance of success; however a decent book with great marketing can be very successful. The earlier a marketing plan is developed and executed, the better the result.

Book marketing process

Start Early

It’s best to start marketing a book is when it’s still in the development phase. Find out what the reader wants early. This will prevent wasting countless hours writing a book that people aren’t interested in reading.

Marketing campaigns should create interest for the book and the author. The idea is to have people hungry for the information included in the book, prior to the launch. By marketing right away and incorporating content marketing strategies, the author will excite and engage potential readers, while moving them closer to the sale.

Mix it Up

A content generation strategy uses content to attract the audience. The best strategies deliver a mix of content that incorporates the three learning styles, which are visual (seeing), auditory (hearing) and kinesthetic (engagement). When I create content marketing campaigns, I focus first on my client’s primary method of delivery, then round out the content with secondary methods. For example, if my client is a writer, most of the content will be delivered in written form. The writings are supplemented with videos, MP3s, photos, music, quizzes, questions, surveys, contests, games, etc. Of course, Social Media platforms are used extensively. We work hard to provide information so valuable that people will eagerly exchange their name and contact information to get it.

Develop As You Go

One easy way to create content is to choose some of the main points of each chapter and write an article about each of them. If you plainly state that the information is from your forthcoming book, people will have their curiosity tweaked. After they see a few of these articles about your book they will be hooked.

Invite people to preorder your book. A savvy web developer could set up a landing page that will support preorders. Make sure to be creative in your requests.

Roll Cameras

Video is another powerful tool in the marketing campaign. People increasingly make purchasing decisions as a result of watching videos. A series of clips promoting the book could dramatically increase orders. One great thing about video is that it works while you sleep; meaning people are tuning in, watching, leaning and thinking about your book while you are free to manage other things.

These are just a few of the things that I use to position my client’s books as bestsellers.

  • Did you miss Step One – How to Begin the Book Writing Process? –read more 
  • Or Step Two – Understanding Your Book’s Reader? –read it now

Stay tuned for Step Four – Author’s Checklist – Know the Parts of Your Book

About the author
Speaker, author, TV host of Focus Forward, Lauri Flaquer has extensive entrepreneurial and media experience. As founder of Saltar Solutions, she guides her clientele of international business owners to excel as entrepreneurs. Formally in TV production at NBC, CNBC and Bloomberg LP, Lauri produces/ hosts Focus Forward, a show dedicated to helping entrepreneurs soar! Lauri has been the publicist and marketing director for several best-selling book campaigns. To learn more about marketing contact Lauri or Tweet her, @SaltarSolutions.

Are you in the process of writing a book, or have you just finished one? We’d love it if you left a comment below, or found us on Facebook or Twitter. And if you think others would find this series useful, go ahead and share.