In my opinion, TBEX never fails to deliver, and this year I thought the calibre of speakers was particularly high, sharing the best travel blog ideas and content tips of the year.
I have an Evernote-file overflowing with travel blog ideas, tips and tricks, and as part of my post-event review process, I’ve summarised the best take-aways below. I hope you find it helpful.
The best of travel blog ideas and content tips – take note:
Ian Cleary on influence
I’ve followed Ian’s work for a few years now (actually, had a nice chat with him back in 2012 at TBEX Dublin).
His content (via Razor Social) is super helpful and he’s renowned for sharing the best social tools of the trade and really great content.
In his keynote which opened TBEX Europe 2016, he told us that if there’s one thing to focus on (among the plethora of things we know we ‘should’ be doing), it is to build your influence online.
By this, he means for content creators to really think about the niche we’re working within, identify other influencers in that niche and interact with them on social media, blogs and even at conferences.
Follow them around (in a non-creepy way) and network.
Another tip he shared was to really make sure your ‘about’ page and subsequent pitches on ‘you’ include ‘evidence’ on your work in the form of things like testimonials, statistics, case studies or your ‘brand’s reputation’.
Matt Kepnes (aka Nomadic Matt) on improving e-marketing newsletters
Matt insists we should always be testing – test travel blog ideas as well as your headlines, content, copy ideas, promotional strategies. Whatever you can measure.
And he should know, as a super successful travel blogger and online entrepreneur.
No matter what type of newsletter distribution app or software you’re using (e.g. MailChimp, AWeber, ConvertKit, ActiveCampaign etc.) see if you can discover ways within their offerings to better optimise and target your audience.
Use ‘if-then’ statements to segment data, so that if for example, a reader clicks on a certain type of content you distribute (such as a review on a book about social media), they can be shifted to a user-group you might want to work with separately (for example, down the track if you release a book or e-book on similar subject matter, this group could potentially be more interested than others on your mailing list).
This is all particularly helpful as your offerings, content, products and services expand, and means you are likely to have more interested groups of readers to target different things to.
On subject lines, he reminded us these are very important and pretty much determine whether an email will be opened or not.
Try to make your subject lines personal in nature, offer help; keep it short but not too specific.
An example: ‘How to travel for free’ worked well for Matt; on the same content, ‘The ultimate guide to travel hacking’ did not.
On a side-note about the blogging world as a whole, he also mentioned that we shouldn’t be so tied up creating content that we forget to read and educate ourselves too.
The more we read: travel, business, marketing, history, personal development, and so on, the better we’ll become at everything! Makes sense, right?
He suggested:
Influence: The Psychology of Persuasion by Robert Cialdini
The Power of Persuasion by Robert V. Levine
The Checklist Manifesto: How to Get Things Right by Atul Gawande
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey
Ask by Ryan Levesque
Spud Hilton on storytelling
In this inspiring address, one of the few truly experienced newspaper travel editors working in the world today, shared some brilliant tips on how to craft compelling content.
Spud Hilton reminded us that in order to enhance even our best ideas for a travel blog, we need to:
Write to a point – who is the audience and what message do you want them to take away? Work this out before drafting your copy or visual content.
Defy expectations – find things people aren’t doing somewhere or that wouldn’t be expected of a particular place. Be different. It’s also nice to share what’s great about a destination that others either overlook or perceive is a bit rubbish. We think a great example is Hastings in the UK – a place we had a lot of interest in because no-one in England cared about it but we sung the destination’s praises and shared why it is a cool place to go.
Move past ‘tourist vs traveller’, because everyone is a traveller, really. They just fall between being a discoverer (e.g. climbing a mountain, seeking a monk and spiritual enlightenment) and a leisure traveller, that is, taking a break and unapologetically sipping on cocktails by the beach.
And it’s important to report, not repeat content – find the story, don’t rehash what’s already been shared. He reminded us to look which way the pack is going, then head in the opposite direction, because that’s where the unique story will be.
Shawn Smith on using blab and Facebook Live (live-casting)
Shawn (The Mobile Pro) presented a really interesting workshop about his thoughts on live-casting services, with particular references to Blab and Facebook Live.
He maintains (and we keep hearing this) that this method of conversing with an audience will continue to grow, and inevitably boom. I really see the benefits of live-casting, although my only reservations are availability of Wifi and data when travelling. Personal mobile Wifi seems to be more accessible now though, which would alleviate these worries.
He shared a case study about how he managed to raise funds for much-needed stoves in a remote part of the world, because he had the chance to use this technology to show people first-hand how much of a difference their donation would really make.
Using live-casting technology you can:
Re-purpose content from your blog, but remember to talk about it, don’t just re-read it. Live-casting is about conversation, it’s not a presentation.
Chat about three to seven key points.
Talk to people by name – if they are commenting, chat back to them.
Be authentic and vulnerable – be yourself.
Invite calls to action (e.g. sign up to a mailing list).
Don’t be afraid to ask for comments and shares of your feed. Often people do not know to do this but will happily oblige.
If you plan a live-cast in advance, don’t forget to set up event invites (you could do this via Facebook) to remind friends to come online for a chat!
Why not have a go at it this week, but be mindful that Shawn advised you should try to broadcast for at least 15 minutes to gather an audience and have a ‘chat’ live across the world about your chosen topic. I suspect this is true, because I experimented with Periscope and Facebook Live (for the first time) while we were exploring the Vasa Museum in Stockholm and noticed the audience uptake was rather low within the five minutes I was playing around on both streams. Longer and I might have had the chance to have a proper conversation.
Shane Dallas on using Google+ to reach millions
My final workshop summery is from a very engaging Aussie traveller’s session. Shane Dallas (aka the Travel Camel) hosts The Road Less Travelled, one of the world’s biggest Twitter travel chats.
He spoke about how Google+ is far from ‘dead’ and that we should all be keeping an eye on its ‘collections‘ feature, and carefully curating our own meaningful collections while nurturing conversations about the subject matter within our chosen niche.
On social media, he insists more of us need to more mindful of what value our content is bringing to the party, how it makes us different (stand out) and its purpose.
He says we need to strive to be better at the three Cs:
strong Content
strong Conversation
strong Community
Interestingly, Shane discussed using Google+ and the featured collections function in almost a micro-blogging capacity, rather than as a vehicle for driving traffic back to a website.
I can definitely see his point, particularly being that it is a truly different user-set that make the best of this social media platform.
He mentioned that Twitter, Instagram and Google+ are the social vehicles used by those who want to ‘network and learn’ (rather than those where you will mostly hang out with friends). I totally agree with this and have enjoyed these three services in this way.
I have also always found Google+ to offer a more beautiful interface for images, videos and interesting conversation, so I was glad to be reassured that it is embedding its place firmly in the world of micro-blogging, creative content and social media.
Do you have tips or questions? Let us know in the comments below.
Lorraine Dawson decided to learn Spanish a few years ago, after harbouring a desire to do so for many years, but simply never having enough time to begin.
She didn’t let living on the Gold Coast in Australia deter her, and went about finding classes and tutors who could enlighten her on how to learn a language at any age.
Last year Lorraine finally had the chance to put her skills to the test on a visit to Barcelona.
We think she is a wonderful example of someone who overcame fears and challenges of learning a new language, particularly as a mature student, so we have asked her some questions on how she did it, what she’s up to now and her advice for others who might like to try…
How to learn a language at any age
Why did you choose Spanish as the language to learn?
Four years ago (2012), after being retired for six years, and at the age of sixty eight, I looked up the U3A (University of the Third Age) website to see what courses were on offer, and to my delight, ‘Learning Spanish’ was one of them, so I decided to enrol.
I had been misinformed about Spanish being the easiest language to learn, which is why I chose it! I actually never had any specific language in mind.
When did you start studying?
When I turned 68 I decided it was time to stop procrastinating and enrol. Signing on for my first Spanish course was an achievement in itself. To say I was a little nervous and anxious would be an understatement.
Our teacher was a Spanish-speaking lady called Trinidad, who comes from the Canary Islands. There were about fifteen people in the class, twelve of whom had already been studying for a year or two, and some already knew another language, apart from English. There were three of us who were beginners.
I would be lying if I said I found it easy to start with. We had typed sheets from which we worked, and at first I didn’t know where I was. For the first year I felt embarrassed that I could not answer the questions or translate the reading, which was in Spanish.
This was compounded by the fact that except for the beginners, everybody else could. I realise I had unrealistic expectations about how quickly I might grasp the language, but that is how it was. It was hard. One of the ladies who started with me dropped out after a few weeks, and the other one dropped out of the class after the first year.
Can you explain a little about the steps you’ve taken through the process of learning Spanish?
I went for one hour a week, and we did not go in the school holidays. We had homework. The first year was the hardest.
The second year was better. Our teacher went overseas for four months, and did not continue teaching at U3A. She decided to teach the class at her home, and we were separated into an intermediate class, of which there were three of us, and an advanced class.
The two ladies in my class have sons who live in Spain, and had married Spanish girls, so they decided to learn Spanish to be able to converse with their daughter-in-law and their families.
I progressed much better in the second year.
Once we were separated into an intermediate class where there were just the three of us, I felt more comfortable being with people who were on a similar level to me in the learning process.
Almost all of the people in the two classes were retired school teachers, whereas I had left school at fifteen. I would forget what a “conjunction” was, but I just asked to be told again, whereas the retired teachers didn’t forget these sort of things.
What did you gain out of actually having the chance to be immersed in the language in Barcelona in 2015?
I went to Spain with my son for five days and I made sure every day that I was there that I spoke Spanish as much as I possibly could, even if it was just asking for a cup of te con leche, por favor (tea with milk please). It was such fun.
When I arrived at the hotel, I informed the staff on reception that I was learning Spanish, and that I would be attempting to speak to them in their language, and would they please correct me when I was wrong.
They found this quite amusing, and were happy to oblige. My son was impressed with how well I was doing in learning Spanish. Being amongst the Spanish people inspired me to want express myself in their language while I was there, and I found they really appreciated the fact I was making the effort.
I won’t insult your intelligence by saying it is easy to learn a language at any age or at my age, but I have gained so much from trying. I have made it a personal challenge.
I keep telling myself, “You can do this, I AM doing this, and I will not let it get the better of me.” I am most determined about it. You don’t always remember what you have learnt, but that is OK, other people don’t either.
What are your best tips on how to learn a language at any age, for anyone keen to get started this year?
I would highly recommend to anyone considering learning a second language, to go for it. It really gives you quite a boost when you see that you are capable of doing it.
Don’t worry if it seems hard and you think you will never get it. It does get easier with time! If you are a senior like me, I am sure it helps with your memory, and what an achievement that you are getting out of your comfort zone and trying something new. Just do it.
What do you think you personally have gained from pursuing the learning of a language, despite not travelling all the time?
I have made wonderful friends from the people in my class, especially my Spanish teacher, who now teaches me how to cook Spanish dishes, and always brings to dinner a bottle of Sangria which she has made.
The class have had social outings to restaurants where Spanish is spoken, and we have people from Spanish speaking countries come to our class to converse with us. I find it all such fun, and we have a lot of laughs, especially at our mistakes. Just get involved and you will get so much out of it.
Something magical happened this morning as I dwelled in life without WiFi. I couldn’t access any internet on a dawn train trip out of London, and in true form I’d planned to use my hour journey south to clear my email inbox. It wasn’t meant to be. Even my phone’s 3G wasn’t working, so social media wasn’t an option. Old school it was, then.
I sat back in my seat and watched the world flash by; a monochrome storyboard of England’s rich landscape.
As we rolled smoothly out of Victoria station, I was reminded once again how beautiful London is under the sleepy veil of morning darkness. Clean and crisp following an overnight storm, buildings and roads shone and the little lights dotted around construction sites along the Thames sparkled as if the city’s Christmas decorations were still on display. Leaning my head against the windowpane, my upward gaze mindlessly followed the paths of airliners gliding ever so gracefully; dark grey shadows, like ghosts against the pitch black sky.
I find the landscape here to be so enchanting, as urban sprawl unfolds towards Croydon – once upon a time I used to embark on this path daily. Here, I see evidence of the city’s years etched into the streets and rows and rows of old homes crowded against each other. Chimneys and steeples stretch into the sky, each harbouring stories of eras gone by.
Music played on in my earphones, and I recalled lengthy Greyhound coach trips as a university student in Australia, commuting between cities – pre-mobile internet; that would be my imagining time, when songs became soundtracks to narratives taking shape in my mind. A lyric from one of my favourite classic INXS tracks caught my attention: “We all have wings, but some of us don’t know why”, and just as it was sung, I looked around to see a section of an advertising billboard directly in my view – two golden wings proudly and preciously on display.
Life without Wifi meant I caught the loveliness of dawn as the sun rose across the UK on this day, which falls at the end of what was a week full of fantastic change for me; and pretty much at the end of January (already!). I enjoyed the subtle transition of cityscape to water-drenched patches of deep-green countryside. I hung out in the worlds of my most treasured music tracks, and was present for sweet moments and signs all around me that I simply would have missed had my nose been in my iPad. I had the opportunity to be reacquainted with the pleasures of observing, dreaming, and being inspired to put pen to paper (or fingers to keyboard, as the case inevitably will be). What a nice gift it was, to live once again with a beginner’s mind and indulge in the pleasures I thought were only on offer to me as a creatively indulgent teen (apt that it should occur the very week The X-Files returns).
Life without WiFi – I’d encourage you to try it, more than once this week.
What does serendipity mean to you? In my world, it’s about more than coincidence; it’s when things – people, places, scenarios – come back around, and become significant. It is about when you knew there was something there all along, but it’s not until years later that you’re proven right.
Life is full of great surprises, and these types are some of the nicest. Here’s a quick story about how my mate, Amy (the Hardy Traveller), and I, recently ‘got to know’ each other – years after we initially met.
What’s Amy say about it?
“I started my blog blindly in September 2014 (she is still a baby) with nothing but passion, enthusiasm and a hunger to learn. I’ve succeeded with very little media experience behind me. Through Facebook, I was in contact with an old ‘colleague’ also in the industry. She kindly fed me her wisdom, and through various discussions we realised we had a lot more in common than merely travelling and blogging. Sarah told me about TBEX Costa Brava, and I realise as I’m writing this that it seems weird to suddenly go away on a trip with an ex-colleague, whom I’d worked with briefly many years ago and we’d never socialised! But I jumped at the chance, and so pleased I did.
Happily ever after, we now have a good solid friendship! And that’s just the icing on the cake; TBEX has left me with friendships across the globe, a bucket load of new information and ideas, contacts and a ridiculous amount of opportunities to work with people I respect and admire. The seminars were top notch; those alone have given me so many open-doors for the future, but the real life-changer for me came from just hanging out with really interesting, inspiring, encouraging and like-minded people… like Sarah!
Without being totally dramatic, it’s changed my life – there is a lot to look forward to!” -Amy, The Hardy Traveller
All that big life stuff happened because we ended up in the same little office, south of London; just for a short while – me from Australia, Amy from… somewhere else in this big old town! Perhaps we didn’t end up working that job just because it was a way to make money. Imagine if we were meant to meet there, in order to inspire each other further down the line?! We think that’s entirely sweet serendipity, and we hope you agree.
Do you honour serendipitous occasions in your life? If you’ve got a story, do share – drop us a line in the comments below.
We met again this past weekend, in Spain, no less. My fiance would be jealous – lucky he came along this time!
You’re a beautiful event – life-changing, many might say; and making a cameo at one of your spectacular soirees is becoming an annual pilgrimage for me.
“Pilgrimage” is, in fact, the correct word, for our first encounter was when I specifically flew from Australia to meet you in Dublin in 2013.
I ventured to Athenslast year to catch up on all the latest in travel tales and trends. Recently too in Costa Brava, set alongside the spectacular ‘brave coastline’ of Spain, about two hours from Barcelona.
I brought along a couple more TBEX recruits, my aforementioned fiance, Cooper, and our mate, The Hardy Traveller, Amy.
It’s easy to discover what you’re about simply by searching #TBEX on any social stream that counts (and then some).
‘The future of travel media’ is your usual theme, targeting bloggers, new media content creators and creative dreamers seeking experience above any other attachments.
Experience helps each of us learn more about ourselves, and how we can help share a message that might make the world a better place.
TBEX travel blogger conference, an annual get-together, usually hosted in North America as well as in Europe, and this year for the first time in Asia too.
I love that you’re an affordable and unique conference for new media and travel bloggers/writers/content creators, overflowing with learning opportunities in the form of wonderful workshops, networking functions, travel experiences and chic parties that showcase the host destination.
Loving Costa Brava, TBEX 2015
Costa Brava was no exception – an especially cool and pretty little area of Spain, boasting beautiful coastlines, funky bars, mouth-watering cuisine and an array of interesting, welcoming locals.
This spot didn’t let us down, just as Spain’s other Med-facing destinations like Ibiza and Mallorca haven’t 💕
Highlights of our encounter include the opening night party at luxe Santa Cristina Beach, Nathaniel’s Boyle’s engaging presentation on pod-casting and how, “Its moment is now”; and Michael Collins‘ insightful, educational keynote on the future of travel media.
I really do walk away each year on a high; high on information, inspiration and motivation.
TBEX, you are the best of travel, providing a chance to visit new places, party and have fun; but also an opportunity to learn new things, meet inspiring people and be energised about the things that are possible.
Attendees are not just delegates from around the world. We’re a community of like-minded entrepreneurs who are passionate about travel and digital content creation; citizens of the world, all keen to encourage each other to fulfil aspirations to live a beautiful life, rich in experience, and to share this important opportunity with others through words, images, video and multimedia.
If you believe you can, but don’t know where to start – start here, just like I did. It will change your life.
Can’t wait to see you again in Stockholm for TBEX Europe 2016. Click the link for all the content tips we were taught!
TBEX travel blogger conference: the latest for you
Read all the updates and adventures from TBEX in the Czech Republic and watch the video. Hope to see you at the next event!
Want more from the Costa Brava? Here’s just a few of the many lovely posts from fellow TBEXers on Lloret de Mar and surrounding regions in Spain:
Don’t write this lovely little seaside area off, it’s absolutely worth your time. What to do in Hastings? History, creative experiences, shopping and yummy food await.
What to do in Hastings: history
Take a trip through time with us to Hastings, in Sussex, England.
October 14, 1066 − a most famous date that changed the course of English history. The English army, led by King Harold, was deployed on Senlac hill, where the town of Battle and its beautiful abbey presently stand. William (“The Conqueror”), positioned his army strategically, and although it’s understood to have been a close battle, at the end of a very long and bloody day in time, William won the war, bringing Norman rule to England. —click here to read the story
Creative things to do in Hastings
When we think of creative escapes within easy proximity to London, usually somewhere like Brighton or Whitstable come to mind. But, recently we decided to venture further down the coast for the first time, to historic Hastings.
If you want to know what to do in Hastings, stop and chat to the locals. They’ll give you tips on all the ways to experience living history and where to get the creative juices flowing. From castles to caves and ghost tours, this quirky, poignant and pretty seaside stop-over is ideal is brimming with options.
A photographer’s dream
Gardens, ocean and cliff-top landscapes abound, making it simple to find what to do in Hastings that is perfect for you. It’s the colourful maritime heritage that makes this place excellent for discovering unique shots, whether you’re an amateur or pro photographer. Hastings and nearby Rye and Winchelsea belonged to the Cinque Ports Confederation and this heritage is still evident in their fishing trade and medieval experiences.
Take a free walking tour of the Stade (organised by the Hastings Fishermen’s Museum) or through Hastings’ quaint Old Town (also free, organised by Old Hastings Preservation Society), get your bearings, then explore and image-capture til it’s time for bed. On a sunny day, the light here is divine at sunrise and sunset.
Unique pieces
More of what to do in Hastings? Get amongst the antiques shopping! Interestingly, there’s plenty of delightful vintage shopping here, but not so much that it’s overwhelming (like in some other larger cities).
If you’re seeking one-off trinkets and pieces to make your home stand out, wander the boutique stores of Hastings’ Old Town and be ready to snap up a delicious deal. Wander off to Courthouse Street too, and you’ll discover a treasure trove of surprises that’s been a local secret here for over 30 years − known as Courthouse Mews − ask for Dee or Beverley. The sale space is vast once you move through the front of this vintage shopper and collector’s dream!
Wine and dine
There’s a number of lovely wineries in the area, including award-winning Sedlescombe Organic and Carr Taylor that offer tasting experiences among other events throughout the year.
Or head to Hastings for a unique day, week or month cooking experience with renowned chef and restaurateur, Paul Webbe. Where better to refine your seafood culinary skills than in the town that boasts Europe’s largest beach-launched fishing fleet? Drop the team a line and ask about the Hastings fish and seafood school. bon appétit!
Man’s best friend
We very much loved how dog-friendly Hastings turned out to be, and will return for this reason. Why leave your best mate at home when you can bring them along with you for extra joy and companionship. And, if you’re craving a fix of uplifting dog energy, this place works well too, because there’s plenty on hand who are happy for an extra pat on the head (or bum scratch as the case may be).
Write it out
Wander the alleys, chat in the pubs, meditate on the beach − be inspired, and write or blog til your heart’s content. Hastings is big enough to not get bored, but small enough that you can really relax and take it all in.
Try Black Market in the Old Town, looks like a hole in the wall pub but inside is a surprisingly fun, spacious, prohibition-themed diner complete with toe-tapping house beats and cocktail specials.
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I’ve followed Ian’s work for a few years now (actually, had a nice chat with him back in 2012 at TBEX Dublin).
In this inspiring address, one of the few truly experienced newspaper travel editors working in the world today, shared some brilliant tips on how to craft compelling content.
Four years ago (2012), after being retired for six years, and at the age of sixty eight, I looked up the U3A (University of the Third Age) website to see what courses were on offer, and to my delight, ‘Learning Spanish’ was one of them, so I decided to enrol.
I would highly recommend to anyone considering learning a second language, to go for it. It really gives you quite a boost when you see that you are capable of doing it.
