We’ve had requests from family and friends in Australia to show a little more about what our lives look like over here, and across the summer Cooper’s been brushing up on his video editing skills.
We’ve got some more fun vlogs on the way soon (super excited to share with you what Christmas in London looks like!).
In the meantime, here’s a sneak peek into what some of our Saturday mornings look like at Broadway Market in the east…
While I’m more a woman of the written word, during the summer break Cooper really started to explore the visual world of videography and encouraged me to create a YouTube account to showcase our newer content.
Inspired by the Casey Neistat-esque vloggers of the world, I’ll admit that Cooper’s actually gotten pretty good at setting up creative shots and editing stories together. He’s simply gone about teaching himself, which is how I’d encourage anyone to better understand digital content production (e.g. social media, blogging, vlogging). He’s the first to acknowledge that we need to improve our editing software and invest in new technology (no Cooper, we’re not buying a drone!); but despite every day offering a new learning, I’m actually really impressed by what he’s come up with, particularly as the resources he’s had available are very average by professional industry standards.
Here’s a sample:
We’ve all heard it before: content is king and video reigns supreme.
This is for several reasons, the top ones being that video is engaging, plus it is easy to digest in a world overflowing with more hours of content than we have available in several lifetimes. Whether you are producing or simply consuming video, there are excellent reasons why you should create a YouTube account to enhance your own experience and enjoyment.
With Cooper exploring the world of vlogging and professional YouTubers, I’ve become more interested in the merits of the medium and have been thinking about why it’s a worthwhile idea to create a YouTube account for personal use.
Here’s some ideas based on my own experiences that might be worth considering if you’re not already signed-in to the service:
Enhance your own user experience: 6 reasons why you should create a YouTube account
Enjoy a more personalised experience
I’ve been using YouTube as a signed-in member for a few years. Yes, this has been linked to the fact that I use Google Chrome and I’m also logged-in to Google+.
Essentially this just means that I’m a registered user, and I can see my name and profile picture up the top of the screen.
YouTube remembers what I watch and what I’m subscribed to, and helpfully suggests similar content. I’m a huge fan of Hayhouse authors like Gabby Bernstein and Doreen Virtue, and because I watch so much of their content, YouTube recognises this and shares other ideas with me. I’ve discovered plenty excellent vloggers, authors, musicians and content producers through these personalised suggestions. This would not happen if I did not create a YouTube account to sign-in to.
Never miss awesome new content again
So you start using YouTube to view interesting content, which is great, but what happens if you do not create a YouTube account?
First off, you’ll have to search for those channels every time you visit the site to see what’s new, and second, you’ll miss new content created by your favourite channel producers.
If you create a YouTube account, you can opt in to receiving alerts about your favourite vloggers or channels that produce content that inspires you in life, whether it be about health, fashion, food, travel, beauty, news, sport or entertainment.
Learn new things
The best thing about YouTube is that it is free to use. If you’re a savvy viewer you can use YouTube to teach yourself absolutely anything, from how to set up a podcast to learning a language, taking yoga classes or developing an interest in knitting.
Similarly, if you’ve got knowledge to impart yourself, you could create a YouTube account to share your own wisdom and generate publicity for your business or service.
Get involved in communities
Like any other social media, you can use YouTube to get involved in communities with like-minded people.
Unfortunately I have to say that in my personal opinion I don’t find YouTube to be brimming with the kindest of digital consumers (head over to Instagram for a more supportive experience). However, that’s not to say that if you’re following content producers who inspire you that you can’t connect with other genuine fans or people with similar interests.
The same rules apply here as on other social media – if you like something, show your support by giving a thumbs up, leaving a positive comment, sharing the link or subscribing to the channel.
It’s called ‘social’ media for a reason, so be social – the more you put in, the more you’re likely to get out of the it.
Obviously though, you need to create a YouTube account to have this user experience.
Set up playlists
I go to the gym most mornings around 5am (true story!). It’s thanks to Cooper – he drags me there, pretty much. I’m not that motivated on my own. I’m particularly expert at hitting the snooze button on my phone, but I digress… It’s really early, as you can appreciate, and my brain isn’t in any shape to figure out what I need to watch or listen to in order to be properly motivated. This is where my playlists come in handy!
I often come across interviews I want to ‘watch later’ or music that I can work out to. I save it all to various playlists so I can easily access without any hassle or thought.
You can create content too
If you’re inspired – as Cooper has been – then you too can create a YouTube account to share your own wisdom, adventures, life or business tips. The world as we know it is only going to continue to grow in this direction. The upside of being so connected is that we can all contribute to the sharing of positive and useful messages (and drown out those that are not-so-helpful).
Once I would have simply accessed YouTube to play a video I’d sought out for one reason or another. I’ve realised that as an active signed-in user I can get much more out of it, making the service work for me and my own unique lifestyle needs.
More information:
If you’ve not already (and you’re not adverse to the internet knowing more about your likes or dislikes), find out more information on YouTube’s help pages.
Once you’re set up, maybe you’ll consider subscribing to our new channeltoo. In the future we’ll be sharing plenty of fun travel content, plus digital media tips and tricks. If this is something you’re interested in, then maybe we can inspire you.
Our visit to Stockholm reminded us of how much influence the Swedes have had on the history of pop.
Some of the coolest, most influential sounds of commercial music have come out of this area (home of Eurovision) and the locals are rightly proud of that fact.
The excellent ABBA Museum isn’t just a nod to that particular fab foursome, but also to the history of Swedish pop, dance and rock music.
It really had us stepping back in time, remembering melodies of youth.
This experience got me curious about what we’ve forgotten about the history of Swedish pop, so I did a little research while waiting for a flight, and discovered 14 music acts from the 80s through to now that pop and dance music fans might be surprised to know are Swedish.
The history of Swedish pop
14 acts from my childhood to now, that you might be surprised to know are from Sweden:
Europe – they enjoyed number one status in 26 countries around the world with the classic anthem, The Final Countdown.
Roxette – Marie Fredriksson and Per Gessle gave us some of the best pop of the 80s and 90s, including their debut hit, The Look, classic soundtrack songs and massive world tours for the albums Look Sharp and Joyride.
Ace of Base – that song about a ‘sign’ that we couldn’t get out of our heads in the early 90s.
The Cardigans – released one of the biggest tracks from Baz Luhrmann’s wonderful Romeo + Juliet back in 1996. The movie’s soundtrack was equally as successful as the film.
Dr Alban – producer of some of the most fun dance tracks of the 90s including the massive Sing Hallelujah.
Robyn – Show Me Love is a song I remember was played a lot on commercial radio – as far away as Australia. This was back in 1997, when Robyn was just 17.
Rednex – Responsible for Cotton Eye Joe back in 1994. Don’t know why I expected these guys were from America! Guess again.
Eagle Eye Cherry – another act I never would have thought hailed from Europe. Save Tonight was huge on radio and featured on television soundtracks in 1998/99.
Alcazar – we all raved to Crying at the Discoteque back in 2000 (right?!).
Eric Prydz – a popular DJ who famously produced Call on Me which was accompanied by a video set in a raunchy aerobic class that made most men pretty happy.
Icona Pop – they had a pop-dance hit we liked, I Love It, which was heavily played in clubs around 2013/14.
Tove Lo – in 2014 she released a successful pop album, Queen of the Clouds, featuring neat releases like Talking Body.
Swedish House Mafia – an electronic music super-group.
Avicii – currently one of my favourite producers of dance anthems.
On the topic of the history of music – here’s a display I got a kick out of at the ABBA Museum – who remembers…?
All I can say about Stockholm is that you really should add the city to your travel bucket-list – at least 2 days in Stockholm, if not more. I insist.
Travel itinerary: 2 days in Stockholm
From the moment you arrive at the airport (Arlanda, in our case), the fresh, contemporary vibe is obvious and alive.
I gazed around the deserted airport and was instantly impressed by its creative, interesting spaces.
Stockholm is one of those neat, efficient cities too, and I’m glad because it’s one expectation I had.
We landed late at night (well, it was the wee hours of the morning actually), but regardless of the time, taxis were on hand, as was a speedy shuttle bus that makes the rounds every ten minutes to collect travellers who are destined for one of the surrounding hotels.
We’d flown in across a skyline lit up by a midnight sun – novel! It’s the latest I’ve ever witnessed the sun setting, and a sure sign we’d made it pretty far north.
Despite the 12.30am time slot, the sky still glistened with fading evening light, so we got a good look at the unique airport hostel suspended in the air within a Boeing 747.
Pretty cool, almost like a living outdoor piece of art.
Stockholm, capital of Scandinavia, was the first of our 2016 summer destinations because we were headed to the TBEX conference (my fourth), and we’re so glad the city hosted us!
To be honest, we may have put it off because countries in this region have a bit of a reputation for being expensive.
While the majority of costs we came across as travellers (accommodation, food, alcohol, tours, taxis, transfers etc.) were on par with London prices, I would say that yes, most visitors might feel a bit of a price pinch.
However, there are economical ways to experience Stockholm, and I’d definitely not let the exchange rate determine whether you visit this very magical city.
Stockholm is …
Built on 14 islands connected by 57 bridges and the very first European Green Capital, Stockholm really is one of the most beautiful cities we’ve been to.
It probably is up there within the top five prettiest capitals in the world (as the customs officer proudly boasted to us).
Other things we love about Stockholm include the decent, free WiFi (particularly important for digital nomads and bloggers, but then there are plenty of business travellers here too); transport is straightforward and easy to navigate, the people are really helpful and friendly and there’s no language barrier for an English speaker. The purchase of alcohol can be a bit tricky, but it’s ok if you’re organised (video coming on this topic soon).
Stockholm is a city of music, art, fashion and technology, not to mention being the home of the Nobel Peace Prize and annual awards.
If you’re on a budget, consider planning for two to four days to really get a nice taste of what Stockholm is all about.
We were in town for five days, but I’d booked flights and accommodation well in advance in the hope that I’d secure the best price.
Day one of our adventure (pre-conference) was a trip to Sweden’s oldest town, Sigtuna (post coming soon). By the time the conference ended, we really did only have a couple of days to see and do as much as we could. I felt happy by the end of the trip that I’d scraped the surface of this pretty city, and touched upon some terrific, highly-recommended experiences.
Here’s my best tips for you on how to spend 48 hours in Stockholm.
48 hours in Stockholm
We were staying near Central Station in Stockholm, and while I understand there are plenty of other options in other areas, if you can find accommodation near here it is very convenient for access to and from Arlanda airport, as well as being an easy point to explore from.
There’s also a mall that forms part of the station which includes supermarkets and convenience amenities.
City sightseeing
When we are short on time we tend to head straight for a hop-on-hop-off tour bus option which enables us to get our bearings and work out our priorities for the rest of the trip.
On the ground, you can buy a pass that offers 48 hours in Stockholm for exploring and doubles as a transport ticket.
There are three main tour-operators of this nature in Stockholm, and all include a boat tour option. It’s an easy place to start and provides an excellent overview of Stockholm which is actually a much bigger city than I imagined.
Vasa Museum
This place is a real treat – built around a huge old war ship which was destined to sink back in 1628.
The king at the time insisted that a double row of canons be built along each side, despite engineers’ pleas that it would never hold up. Within twenty minutes of the ship setting sail, it had capsized taking crew with her.
The ship sat preserved under the water in Stockholm’s harbour for over three hundred years. By 1961 Stockholm had the right combination of skills and post-WWII enthusiasm to raise Vasa to the surface, and because the water is low in salt here, the ship had hardly deteriorated (within reason, of course).
As such, you can walk around her now, and touch a little (or a large) bit of intriguing history. It really is very cool, and this attraction is listed in many top 10 lists of the best museums to visit in the world. Find out more here.
The ABBA museum
Just up the road from the Vasa Museum is a place not just dedicated to one of the world’s most famous pop groups, but to the evolution of modern music too: the Abba Museum.
It’s worth walking here from the Vasa Museum because this area of Stockholm (on the island of Djurgården) is filled with pretty parks and waterways, so the entire experience is just lovely!
Inside the glittery world of the ABBA museum, you’ll discover fun disco and music rooms featuring memorabilia and hits from different eras over the past 80 years or so. If music is your thing, and/or if you’re a child of the 60s, 70s, 80s, 90s, in particular you’ll probably (secretly) love this place.
Top tip: Visit late in the afternoon, because there’s a nice bar and restaurant attached to it, and it’s a feel-good excursion so you’re likely to want to take that energy into a night out in Stockholm…
By boat
One of the city’s charms is that everywhere you look there are mesmerizing bodies of water, so we didn’t want to leave without taking in the views from this perspective.
In one day we enjoyed two delightful options. This included a quick trip out to the archipelago to the Fjäderholmarna islands (a mere few of the area’s thousands of pristine islands). Also a more localised tour (linked with the hop-on-hop-off coach tour) which presented views of the Old Town (Gamla Stan), Nordic Museum and Vasa Museum, Gröna Lund (Stockholm’s amusement park that’s lit up the waterfront since 1883) and all of the city’s steeples and colourful buildings in a way that’s impossible to experience on land.
Photography museum (Fotografiska)
We found this creative oasis was most easily accessible via one of the local boat hop-on-hop-off tours, when you can step off your ride and walk right in.
I’m a fan of photography (even over art) and found the exhibits at Fotografiska beautifully presented and engaging.
My favourites (exhibiting in 2016) were the stunning portraits of famous Swedish actress Greta Garbot from the earlier part of last century, and Bryan Adams’ showcase, ‘Exposed’. Yes, the Canadian singer-turned-photographer (I had no idea!) is actually wonderfully talented and his exhibition includes candid celebrity shots as well as thoughtful images of young injured returned-soldiers.
Top tip: Make your way to the top of the museum to its large café, and for the price of a cup of tea, you can indulge in amazing views of the city and waterways.
Old town (Gamla Stan)
Gamla Stan is a large, wonderfully preserved old city center, and one of the most popular medieval spaces in Europe.
Ideal for exploring on foot, it is a photographer’s dream brimming with narrow alleyways, old churches, cobbled streets, grand central squares and tall, brightly coloured buildings that seem untouched by time (this region hasn’t seen war in over 200 years, so the city is in pretty good shape).
The Nobel Museum which presents information on the Nobel Prize, Nobel laureates from 1901 to present, and the life of the founder of the prize, Alfred Nobel, is situated in the heart of the area.
The Old Town is also a good spot to top up on any gifts or souvenirs – there’s plenty of stores targeting visitors.
Alternatively, you might simply choose to enjoy a fika (coffee and cake break), or a treat from one of the specialty ice-cream stores producing very large, freshly-made waffle cones that smelled mouth-wateringly good. My favourite!
Top tip: read our special foodie-insider’s guide on the best bars, restaurants and cafes to visit and chill out in Stockholm.
Stockholm pass
We actually utilised the Stockholm Pass to access every one of these experiences, and with loads more on offer (including longer boat trips and a whole host of excellent museums and attractions) this is definitely worth considering if you have time and the inclination to take in as much as you possibly can.
~
Do you have tips or questions? Let us know in the comments.
In my opinion, TBEX never fails to deliver, and this year I thought the calibre of speakers was particularly high, sharing the best travel blog ideas and content tips of the year.
I have an Evernote-file overflowing with travel blog ideas, tips and tricks, and as part of my post-event review process, I’ve summarised the best take-aways below. I hope you find it helpful.
The best of travel blog ideas and content tips – take note:
Ian Cleary on influence
I’ve followed Ian’s work for a few years now (actually, had a nice chat with him back in 2012 at TBEX Dublin).
His content (via Razor Social) is super helpful and he’s renowned for sharing the best social tools of the trade and really great content.
In his keynote which opened TBEX Europe 2016, he told us that if there’s one thing to focus on (among the plethora of things we know we ‘should’ be doing), it is to build your influence online.
By this, he means for content creators to really think about the niche we’re working within, identify other influencers in that niche and interact with them on social media, blogs and even at conferences.
Follow them around (in a non-creepy way) and network.
Another tip he shared was to really make sure your ‘about’ page and subsequent pitches on ‘you’ include ‘evidence’ on your work in the form of things like testimonials, statistics, case studies or your ‘brand’s reputation’.
Matt Kepnes (aka Nomadic Matt) on improving e-marketing newsletters
Matt insists we should always be testing – test travel blog ideas as well as your headlines, content, copy ideas, promotional strategies. Whatever you can measure.
And he should know, as a super successful travel blogger and online entrepreneur.
No matter what type of newsletter distribution app or software you’re using (e.g. MailChimp, AWeber, ConvertKit, ActiveCampaign etc.) see if you can discover ways within their offerings to better optimise and target your audience.
Use ‘if-then’ statements to segment data, so that if for example, a reader clicks on a certain type of content you distribute (such as a review on a book about social media), they can be shifted to a user-group you might want to work with separately (for example, down the track if you release a book or e-book on similar subject matter, this group could potentially be more interested than others on your mailing list).
This is all particularly helpful as your offerings, content, products and services expand, and means you are likely to have more interested groups of readers to target different things to.
On subject lines, he reminded us these are very important and pretty much determine whether an email will be opened or not.
Try to make your subject lines personal in nature, offer help; keep it short but not too specific.
An example: ‘How to travel for free’ worked well for Matt; on the same content, ‘The ultimate guide to travel hacking’ did not.
On a side-note about the blogging world as a whole, he also mentioned that we shouldn’t be so tied up creating content that we forget to read and educate ourselves too.
The more we read: travel, business, marketing, history, personal development, and so on, the better we’ll become at everything! Makes sense, right?
He suggested:
Influence: The Psychology of Persuasion by Robert Cialdini
The Power of Persuasion by Robert V. Levine
The Checklist Manifesto: How to Get Things Right by Atul Gawande
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey
Ask by Ryan Levesque
Spud Hilton on storytelling
In this inspiring address, one of the few truly experienced newspaper travel editors working in the world today, shared some brilliant tips on how to craft compelling content.
Spud Hilton reminded us that in order to enhance even our best ideas for a travel blog, we need to:
Write to a point – who is the audience and what message do you want them to take away? Work this out before drafting your copy or visual content.
Defy expectations – find things people aren’t doing somewhere or that wouldn’t be expected of a particular place. Be different. It’s also nice to share what’s great about a destination that others either overlook or perceive is a bit rubbish. We think a great example is Hastings in the UK – a place we had a lot of interest in because no-one in England cared about it but we sung the destination’s praises and shared why it is a cool place to go.
Move past ‘tourist vs traveller’, because everyone is a traveller, really. They just fall between being a discoverer (e.g. climbing a mountain, seeking a monk and spiritual enlightenment) and a leisure traveller, that is, taking a break and unapologetically sipping on cocktails by the beach.
And it’s important to report, not repeat content – find the story, don’t rehash what’s already been shared. He reminded us to look which way the pack is going, then head in the opposite direction, because that’s where the unique story will be.
Shawn Smith on using blab and Facebook Live (live-casting)
Shawn (The Mobile Pro) presented a really interesting workshop about his thoughts on live-casting services, with particular references to Blab and Facebook Live.
He maintains (and we keep hearing this) that this method of conversing with an audience will continue to grow, and inevitably boom. I really see the benefits of live-casting, although my only reservations are availability of Wifi and data when travelling. Personal mobile Wifi seems to be more accessible now though, which would alleviate these worries.
He shared a case study about how he managed to raise funds for much-needed stoves in a remote part of the world, because he had the chance to use this technology to show people first-hand how much of a difference their donation would really make.
Using live-casting technology you can:
Re-purpose content from your blog, but remember to talk about it, don’t just re-read it. Live-casting is about conversation, it’s not a presentation.
Chat about three to seven key points.
Talk to people by name – if they are commenting, chat back to them.
Be authentic and vulnerable – be yourself.
Invite calls to action (e.g. sign up to a mailing list).
Don’t be afraid to ask for comments and shares of your feed. Often people do not know to do this but will happily oblige.
If you plan a live-cast in advance, don’t forget to set up event invites (you could do this via Facebook) to remind friends to come online for a chat!
Why not have a go at it this week, but be mindful that Shawn advised you should try to broadcast for at least 15 minutes to gather an audience and have a ‘chat’ live across the world about your chosen topic. I suspect this is true, because I experimented with Periscope and Facebook Live (for the first time) while we were exploring the Vasa Museum in Stockholm and noticed the audience uptake was rather low within the five minutes I was playing around on both streams. Longer and I might have had the chance to have a proper conversation.
Shane Dallas on using Google+ to reach millions
My final workshop summery is from a very engaging Aussie traveller’s session. Shane Dallas (aka the Travel Camel) hosts The Road Less Travelled, one of the world’s biggest Twitter travel chats.
He spoke about how Google+ is far from ‘dead’ and that we should all be keeping an eye on its ‘collections‘ feature, and carefully curating our own meaningful collections while nurturing conversations about the subject matter within our chosen niche.
On social media, he insists more of us need to more mindful of what value our content is bringing to the party, how it makes us different (stand out) and its purpose.
He says we need to strive to be better at the three Cs:
strong Content
strong Conversation
strong Community
Interestingly, Shane discussed using Google+ and the featured collections function in almost a micro-blogging capacity, rather than as a vehicle for driving traffic back to a website.
I can definitely see his point, particularly being that it is a truly different user-set that make the best of this social media platform.
He mentioned that Twitter, Instagram and Google+ are the social vehicles used by those who want to ‘network and learn’ (rather than those where you will mostly hang out with friends). I totally agree with this and have enjoyed these three services in this way.
I have also always found Google+ to offer a more beautiful interface for images, videos and interesting conversation, so I was glad to be reassured that it is embedding its place firmly in the world of micro-blogging, creative content and social media.
Do you have tips or questions? Let us know in the comments below.
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I’ve followed Ian’s work for a few years now (actually, had a nice chat with him back in 2012 at 
In this inspiring address, one of the few truly experienced newspaper travel editors working in the world today, shared some brilliant tips on how to craft compelling content.
